"Hi there, my name is Ignazio Macaluso.
I am a graphic designer, illustrator, and artist."
Design
The design gallery offers a small sample of my design work. The common tools of the trade include Adobe Photoshop CS3, Indesign CS3,and Illustrator CS3.
Branding and Advertising - Escape
A complete company project including Logos, Ads, Business Cards, Folding brochures, Letterheads, T-shirts, and a Website.
A newsletter created mainly in Adobe InDesign and Illustrator.
Magazine - Typography, Bauhaus, Annual Report
These magazines were designed in Illustrator,InDesign and Photoshop. Focus was the layout, unusual backgrounds and the arrangement." (Gropius & Bauhaus photos provided by WikiCommons.)
Advertising - CCV, Simplweb, Walmart
These magazine ads and posters were done in Photoshop and Illustrator.
For each one these, a media or advertising plan was created first.
This plan included a situation analysis of the business, the definition of the target customer,
our position, developement of an brand image, and the message that has to be communicated.
Additionally, different advertising models like MAAM, ELM, and STP marketing influenced the projects.
(Images copyrighted by their respective owners. All of these ads were school projects for an advertising class,
none were used for an actual campaign.)
Brochure - Field Guide
This brochure or field guide provides a lot of useful information about a great variety of unusual animals; from insects to mushrooms, from whales to reptiles. (Images provided by WikiCommons.)
Brochure - Kauai
This brochure takes the viewer to the Hawaiian island of Kauai. The beautyful images combined with local proverbs make this brochure a very inspirational read." (All photos by Ignazio Macaluso.)
Logos
Logos created in Illustrator. Some for clients, some for fun.